Campaign URL Builder — Empire Partners

Campaign URL Builder

UTM Tracking
Link Generator

Build clean, trackable campaign URLs with UTM parameters so you can see exactly which channels and messages are driving results.

Path To Mastery™
Build Your Tracking URL
The destination page — don't include any UTM parameters here.
Please enter a valid URL starting with https://
Where the traffic comes from.
This field is required.
Type of marketing channel.
This field is required.
Your campaign identifier — use lowercase and underscores.
This field is required.
Paid search keywords or audience names.
Differentiate ads or CTAs in the same campaign.
Your Tracking URL
Naming Tips for Clean Analytics
Use Lowercase Write spring_launch not "Spring Launch". UTMs are case-sensitive in most analytics platforms.
Standardize Sources Be consistent: facebook, instagram, newsletter, google — mixing formats fragments your reports.
Standardize Mediums Stick to: cpc, email, social, referral, organic.
Content = A/B Testing Use image_blue, cta_try_now, video_v2. Never put personal info in UTM values.

Test Your UTM

Paste your UTM Tracking URL into a new browser tab and complete the form below.